{"id":7091,"date":"2016-04-06T16:50:25","date_gmt":"2016-04-06T14:50:25","guid":{"rendered":"http:\/\/www.wmtools.com\/news\/?p=7091"},"modified":"2016-04-06T17:01:13","modified_gmt":"2016-04-06T15:01:13","slug":"ottimizzare-email-per-convertire","status":"publish","type":"post","link":"https:\/\/www.wmtools.com\/news\/web-marketing\/ottimizzare-email-per-convertire","title":{"rendered":"Email Marketing: come ottimizzare gli elementi di un&#8217;e-mail e ottenere conversioni"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Quando si tratta di Lead Generation\u00a0o di comunicazione con i clienti, l\u2019email marketing e\u2019 ancora il mezzo preferito da molte aziende.\u00a0<\/span>E per diverse buone ragioni.<\/p>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li>L\u2019email marketing puo\u2019 aiutare le aziende a generare il <a href=\"http:\/\/www.convinceandconvert.com\/convince-convert\/15-email-statistics-that-are-shaping-the-future\/\" target=\"_blank\">138% di profitti in piu\u2019<\/a>.<\/li>\n<li><a href=\"http:\/\/www.marketingsherpa.com\/article\/chart\/how-marketers-perceive-roi-email-marketing\" target=\"_blank\">Il 60% dei marketer<\/a> riferisce che lo sforzo investito nell\u2019email marketing produce un ROI positivo.<\/li>\n<li>L\u2019Email <a href=\"http:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\">batte persino le piu\u2019 popolari piattaforme di social media<\/a> nell\u2019acquisizione di clienti.<\/li>\n<\/ul>\n<p>Tuttavia l\u2019email marketing e\u2019 efficace solo quando sai come redigere delle email perfette, di quelle che gli utenti amano trovare nel loro inbox. Per questo <strong>ottimizzare ogni elemento di una email<\/strong> \u00e8 un compito da non sottovalutare.<\/p>\n<p>In questo post sezioneremo ed esamineremo 5 elementi che compongono un\u2019email e proveremo a vedere come creare email efficaci. Questi sono gli elementi che analizzeremo:<\/p>\n<ol>\n<li>L\u2019Oggetto<\/li>\n<li>Il Mittente<\/li>\n<li>Le Immagini all\u2019interno del messaggio<\/li>\n<li>Il Contenuto del messaggio<\/li>\n<li>La Call to Action<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h2><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/h2>\n<h2 class=\"MsoNormal\"><span lang=\"IT\" style=\"color: #ff6600;\">L\u2019Oggetto dell\u2019eMail<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Sicuramente l\u2019oggetto di un\u2019email \u00e8 \u00a0il fattore piu\u2019 importante per convincere gli utenti per aprire il messaggio. Non importa quanto splendido sia il vostro contenuto, <em>se la subject line non spinge gli utenti a cliccare ed aprire, tutto lo sforzo di costruire dei contenuti eccellenti andr\u00e0 sprecato.<\/em><\/span><\/p>\n<p class=\"MsoNormal\">Dovreste sempre mettere lo stesso impegno nel pensare al testo dell\u2019oggetto dell\u2019email di quello che mettete nel comporre il messaggio stesso. Ecco alcuni importanti fattori da tenere in considerazoni prima di scrivere una subject line:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3 class=\"MsoNormal\"><span lang=\"IT\" style=\"color: #333333;\">Lunghezza dell&#8217;Oggetto<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">E\u2019 importante tenere la vostra subject line entro una giusta lunghezza. Un oggetto troppo lungo corre il rischio di non essere visualizzato completamente all\u2019interno dell\u2019inbox dell\u2019utente. Uno troppo corto potrebbe non riuscire a comunicare cio\u2019 che l\u2019email offre. Non esiste una formula magica per la &#8220;lunghezza ottimale&#8221; di un oggetto ma alcuni studi forniscono un punto di riferimento.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Un articolo di <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/subject-line-length-success\" target=\"_blank\">Marketing Sperha<\/a> ci mostra che le subject line con 41-50 caratteri sono le piu\u2019 popolari tra i marketer. Ci indica anche che 61-70 caratteri forniscono i piu\u2019 alti tassi di lettura.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/609x403xEmail-Marketing-Chart-How-subject-line-length-affects-open-rates-MarketingSherpa-2015-12-18-13-16-53.jpeg.pagespeed.ic_.-TBXnCvBFB.jpg\" title=\"609x403xEmail-Marketing-Chart-How-subject-line-length-affects-open-rates-MarketingSherpa-2015-12-18-13-16-53.jpeg.pagespeed.ic.-TBXnCvBFB\" alt=\"609x403xEmail-Marketing-Chart-How-subject-line-length-affects-open-rates-MarketingSherpa-2015-12-18-13-16-53.jpeg.pagespeed.ic.-TBXnCvBFB\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Inoltre<a href=\"http:\/\/blog.hubspot.com\/sales\/subject-line-stats-open-rates-slideshare?__hstc=109314842.4ea0e8dccc39fca465d051bc5ff5f0d8.1458838509306.1459434398216.1459521939315.4&amp;__hssc=109314842.1.1459521939315&amp;__hsfp=119923984\" target=\"_blank\"> il 40% delle email<\/a> sono aperte su mobile.\u00a0<\/span>Sarebbe saggio usare delle subject line persino piu\u2019 corte se i vostri utenti di riferimento si collegano principalmente da mobile. Sappiate che gli smartphone pi\u00f9 popolari e usati vi fanno visualizzare <a href=\"https:\/\/www.marketingtechblog.com\/mobile-email-subject-line\/\" target=\"_blank\">solo 31-40 caratteri\u00a0<\/a>di un oggetto.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3 class=\"MsoNormal\"><span lang=\"IT\">Utilizzare elementi psicologici<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Bisogna costruire delle subject line usando dei trucchi psicologici che possano influenzare il comportamento dell\u2019utente. Ecco quali:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h4 class=\"MsoNormal\"><em><span lang=\"IT\" style=\"color: #000000; font-size: 18px;\">&gt; Stimolare la Curiosit\u00e0<\/span><\/em><\/h4>\n<p class=\"MsoNormal\">Potete stuzzicare la curiosit\u00e0 degli utenti non rivelando completamente nella subject line ci\u00f2 che offre l\u2019email, creando aspettativa. Questo puo\u2019 spingere gi utenti ad aprire per scoprire cosa contiene l&#8217;email. Ma fatelo con criterio. A meno che l\u2019utente abbia ragione di credere che l\u2019azione (aprire l\u2019email) rivelera\u2019 qualcosa di significativo, la vostra mail rimarra\u2019 non letta.<\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">L\u2019elemento curiosit\u00e0 pu\u00f2 funzionare bene quando gli utenti ricevono regolarmente le vostre e-mail e conoscono gi\u00e0 il vostro marchio e i vostri prodotti.\u00a0<\/span>Ad esempio <a href=\"https:\/\/inbound.org\/\" target=\"_blank\">Inbound.org<\/a> solletica la psicologia degli utenti utilizzando per le proprie campagne delle subject line che sfruttano il fattore curiosit\u00e0:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/1005x35xSearch-results-nitin.deshdeep40wingify.com-Wingify-Software-Pvt.-Ltd.-Mail-2015-12-19-16-11-47.jpeg.pagespeed.ic_.Hh5TuocPIe.jpg\" title=\"1005x35xSearch-results-nitin.deshdeep,40wingify.com-Wingify-Software-Pvt.-Ltd.-Mail-2015-12-19-16-11-47.jpeg.pagespeed.ic.Hh5TuocPIe\" alt=\"1005x35xSearch-results-nitin.deshdeep,40wingify.com-Wingify-Software-Pvt.-Ltd.-Mail-2015-12-19-16-11-47.jpeg.pagespeed.ic.Hh5TuocPIe\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Ecco un altro esesempio preso da un eCommerce, <a href=\"http:\/\/www.postergully.com\/\" target=\"_blank\">Postergully.com<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/postergully.jpg\" title=\"postergully\" alt=\"postergully\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Qui (a meno che l\u2019utente sia interessato a comprare i prodotti) questa formula usata per incuriosire non funziona e non importa il contenuto dell\u2019email. C\u2019\u00e8 qualcosa di sbagliato in quest\u2019oggetto, lo avete notato? Si, la dicitura \u201850% off on everything\u2019 suggerisce un vero affare\u2026 che e\u2019 seguito da un \u2018But\u2019 (ma). Questo \u201cMA\u201d suggerisce all\u2019utente che l\u2019offerta e\u2019 soggetta ad alcune condizioni ma che non sono rivelate nella subject line. Si tratta di un caso di bad copy? Probabilmente l\u2019autore dell\u2019email voleva dire che tutti gli articoli sono scontati del 50% ma c\u2019\u00e8 qualcosa in pi\u00f9 nello store. Purtroppo quel \u201cMa\u201d ha dato un altro senso all\u2019oggetto ed ha ucciso l\u2019efficacia dell\u2019email.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><em><span style=\"font-size: 18px; color: #000000;\">&gt; Suggerire il senso di Urgenza<\/span><\/em><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\">L&#8217;urgenza \u00e8 uno dei piccoli trucchi psicologici da poter sfruttare per incentivare l&#8217;apertura delle email. Proponete delle offerte vantaggiose ai vostri utenti, con una validita\u2019 limitata. Menzionare la scadenza nella vostra subject line puo\u2019 spingere gli utenti ad aprire una email nel tentativo di non perdere l&#8217;affare.<\/p>\n<p class=\"MsoNormal\">Ecco qui sotto un esempio:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/Urgency.jpg\" title=\"Urgency\" alt=\"Urgency\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h4 class=\"MsoNormal\"><span style=\"color: #000000;\"><em><span style=\"font-size: 18px;\">&gt; Evidenziare l\u2019Esclusivit\u00e0<\/span><\/em><\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Offrite dei contenuti personalizzati, offerte scontate o altri incentivi esclusivi ad alcuni dei vostri utenti. Se la subject line accenna che l&#8217;email contiene qualcosa di esclusivo per gli utenti, questi si sentiranno coccolati e valorizzati e andranno avanti\u00a0nell\u2019apertura del messaggio\u00a0per vedere in cosa consiste l\u2019offerta.<\/span><\/p>\n<p class=\"MsoNormal\">Ecco come l\u2019eCommerce\u00a0<a href=\"http:\/\/www.myntra.com\/\" target=\"_blank\">Myntra<\/a>\u00a0sfrutta l\u2019elemento esclusivit\u00e0:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/Myntra.jpg\" title=\"Myntra\" alt=\"Myntra\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><em>Notate come l&#8217;oggetto sopra mette assieme elementi di esclusivit\u00e0, urgenza e curiosit\u00e0 per incoraggiare gli utenti all&#8217;apertura.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3 class=\"MsoNormal\"><span lang=\"IT\" style=\"color: #333333;\">Testare diverse subject line<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Non potete sapere in anticipo quale delle vostre subject line funzionera\u2019 meglio.\u00a0<\/span>Un oggetto che funziona alla grande per un certo tipo di business, potrebbe non andar bene se usato nelle email di un altro. Dipende tutto dal vostro pubblico e da ci\u00f2 che desidera.\u00a0Ma potete scoprire cosa funziona meglio testando diversi subject nelle vostre email.\u00a0A volte anche \u00a0il piu\u2019 semplice puo\u2019 fare meraviglie. Date un\u2019occhiata al <a href=\"http:\/\/mailchimp.com\/resources\/research\/email-marketing-subject-line-comparison\/\" target=\"_blank\">confronto fatto da Mailchimp\u2019s<\/a> sulle subject line che funzionano meglio e peggio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/Mailchimp-comparison.jpg\" title=\"Mailchimp comparison\" alt=\"Mailchimp comparison\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h2><span lang=\"IT\" style=\"color: #ff6600;\">Il Mittente dell&#8217;eMail<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Spesso le aziende usano <em>il nome della societ\u00e0, quello del marchio, del prodotto, il nome di una persona o semplicemente un indirizzo email come mittente delle proprie email.<\/em> Apparentemente non viene dato molto peso a quest\u2019elemento. Forse perche\u2019 occupa molto meno spazio rispetto alle subject line.\u00a0<\/span>Ma ignorare il nome del mittente puo\u2019 costar caro alle aziende.<\/p>\n<p>L\u2019importanza del mittente di un messaggio email e\u2019 dimostrata dal fatto che il <a href=\"http:\/\/www.convinceandconvert.com\/convince-convert\/15-email-statistics-that-are-shaping-the-future\/\" target=\"_blank\">43% degli utenti segnala queste email come spam<\/a> solo basandosi sul mittente! Qual \u00e8 allora la scelta giusta? La migliore scelta del mittente per le vostre email dovrebbe essere quella che i vostri utenti sentono in qualche modo pi\u00f9 vicina.\u00a0Per le grandi aziende usare il nome del marchio come mittente sembra la scelta piu\u2019 ovvia. Ma per le imprese piu\u2019 piccole utilizzare il nome del fondatore \u2013 che presumibilmente ha una portata maggiore \u2013 unitamente al nome del brand puo\u2019 portare ad un migliore rendimento delle vostre email.<\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Date un\u2019occhiata a questo screenshot:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/Mittente.jpg\" title=\"Mittente\" alt=\"Mittente\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Nella prima email manca qualsiasi informazione sul nome del marchio. Il nome del mittente e la subject line (e persino la piccola anteprima del testo che la segue) non lo menzionano. Il messaggio non incoraggia molto all&#8217;apertura.\u00a0<\/span>Al contrario, la seconda email comunica chiaramente il<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>nome del marchio (Hubspot) e fornisce immediata credibilita\u2019 alla email fornendo anche il nome e cognome di una persona fisica.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h2><span lang=\"IT\" style=\"color: #ff6600;\">Immagini all\u2019interno delle email<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Oggi le immagini son diventate una parte essenziale dei messaggi email.<a href=\"http:\/\/www.hubspot.com\/marketing-statistics?__hstc=109314842.4ea0e8dccc39fca465d051bc5ff5f0d8.1458838509306.1459434398216.1459521939315.4&amp;__hssc=109314842.1.1459521939315&amp;__hsfp=119923984\" target=\"_blank\"> Il 65% degli utenti <\/a>preferisce email che contengono soprattutto immagini.\u00a0<\/span>Tuttavia usare immagini all\u2019interno delle email richiede una certa attenzione e bisogna tenere in considerazione un certo numero di fattori:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3 class=\"MsoNormal\"><span lang=\"IT\">Numero di immagini<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Quante immagini sono &#8220;troppe immagini&#8221;? Questo non si pu\u00f2 dire con precisione, dipende dal tipo di email e dal pubblico a cui ci si rivolge. Osservando i risultati delle precedenti campagne email potrete capire il numero di immagini con cui i vostri utenti si trovano piu\u2019 a proprio agio.\u00a0<\/span>Tuttavia <a href=\"http:\/\/blogs.constantcontact.com\/email-images\/\" target=\"_blank\">Constant Contact riferisce<\/a> che le email con tre o meno immagini hanno ottenuto la piu\u2019 alta percentuale di click.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3><span lang=\"IT\" style=\"color: #333333;\">Usare Alt Tag<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Molti email client non mostrano automaticamente le immagini all\u2019interno di una mail. Per visualizzare le immagini richiedono agli utenti di cliccare sul tasto \u201cVisualizza immagini&#8221;. Se gli utenti non lo fanno, si troveranno un&#8217; email vuota e priva di immagini.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Tuttavia gli alt tag HTML possono aiutarvi lo stesso a visualizzare le informazioni contenute in una email. Ad esempio, \u201calt text\u201d vi lascia visualizzare del testo al posto delle immagini qualora l\u2019email client non mostrasse le immagini agli utenti.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/Alt-Tags.jpg\" title=\"Alt Tags\" alt=\"Alt Tags\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Inoltre e\u2019 possibile usare <a href=\"http:\/\/www.w3schools.com\/css\/css_intro.asp\" target=\"_blank\">CSS<\/a> per dare lo stile all\u2019alt text e migliorarne l\u2019aspetto.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/CSS.jpg\" title=\"CSS\" alt=\"CSS\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3><span lang=\"IT\" style=\"color: #333333;\">Usare dei formati differenti per le immagini<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">C\u2019e\u2019 una grande varieta\u2019 di formati immagini che potete usare per le vostre email.\u00a0<\/span>Tra tutti i formati, <a href=\"http:\/\/www.sitepoint.com\/gif-jpg-png-whats-difference\/\" target=\"_blank\">JPEG e PNG<\/a> sono i piu\u2019 usati in internet. Entrambi hanno i propri vantaggi e svantaggi, e la scelta dipendera\u2019 dalle vostre esigenze.\u00a0Recentemente anche il formato GIF sta diventando popolare e viene usato per rendere le mail piu\u2019 divertenti. Eccone un esempio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/JackSpadeGIF.gif.pagespeed.ce_.-HWR43N6Lb.gif\" title=\"JackSpadeGIF.gif.pagespeed.ce.-HWR43N6Lb\" alt=\"JackSpadeGIF.gif.pagespeed.ce.-HWR43N6Lb\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Qui sotto riportiamo una<a href=\"https:\/\/litmus.com\/blog\/png-gif-or-jpeg-which-ones-should-you-use-in-email\" target=\"_blank\"> guida di Litmus<\/a> che vi aiutera\u2019 a trovare il giusto formato immagine per le vostre email.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/LITMUS.jpg\" title=\"LITMUS\" alt=\"LITMUS\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h2><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/h2>\n<h2><span lang=\"IT\" style=\"color: #ff6600;\">Il contenuto delle eMail<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Un oggetto che attiri l\u2019attenzione puo\u2019 spingere un gran numero di persone ad aprire l&#8217;email. Qualche immagine interessante all\u2019interno potrebbe renderla pi\u00f9 gradevole.\u00a0<\/span>Ma se il copy, l\u2019effettivo contenuto, e\u2019 inefficace, state certi che non otterrete i click e le conversioni sperate!\u00a0Inviare dei messaggi di posta scritti malamente e\u2019 un sicuro percorso verso dei tassi di conversione miseri.\u00a0Ecco alcuni modi per assicurarvi che il vostro email copy sia di qualit\u00e0.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3><span style=\"color: #333333;\"><span lang=\"IT\">Scrivere del contenuto scansionabile<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">E\u2019 ormai un dato consolidato che gli utenti del web <a href=\"http:\/\/www.slate.com\/articles\/technology\/technology\/2013\/06\/how_people_read_online_why_you_won_t_finish_this_article.html\" target=\"_blank\">non leggono mai nulla interamente in internet<\/a>. Che sia un articolo o un&#8217;email, gli utenti si limitano<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>a scorrerlo, cercando di identificare pezzi di contenuto preziosi e appetibili.<\/span><\/p>\n<p>Il corpo della vostra email dovrebbe avere degli elementi facilmente scansionabili con lo sguardo:<\/p>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"IT\">Scrivete i contenuti in elenchi puntati<\/span><\/li>\n<li class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"IT\">Evidenziate il contenuto principale utilizzando colori di contrasto<\/span><\/li>\n<li class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"IT\">Usate delle espressioni coincise al posto di frasi intere<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><span lang=\"IT\">Ecco un esempio:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/Scannable-copy.jpg\" title=\"Scannable copy\" alt=\"Scannable copy\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3><span lang=\"IT\" style=\"color: #333333;\">Usate i titoli con giudizio<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Non vorrete confondere gli utenti con una tonnellata di titoli all\u2019interno di una singola email?\u00a0<\/span>Con dei titoli multipli gli utenti troveranno difficile capire la gerarchia delle informazioni (cosa e\u2019 piu\u2019 importante e cosa no). Gli utenti non sapranno su cosa focalizzare la loro attenzione. Mentre il cursore vaga, l\u2019utente e\u2019 perduto.\u00a0Quando la vostra email contiene solo pochi titoli, l\u2019attenzione degli utenti \u00e8 rivolta efficacemente verso di loro. Usateli dunque con giudizio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3><span lang=\"IT\" style=\"color: #333333;\">Evitate termini \u201cspammy\u201d<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span lang=\"IT\">Esistono alcune parole che possono attivare i filtri antispam degli email client, ad esempio \u201cfree,\u201d \u201cmoney back guarantee&#8221;, \u201cgratis&#8221;, &#8220;Garanzia di rimborso&#8221;, ecc.\u00a0<\/span>Fare un uso eccessivo di questi termini all\u2019interno del vostro messaggio potrebbe far finire la vostra email nella cartella spam. Quindi usateli con moderazione.<\/p>\n<p class=\"MsoNormal\">Qui di seguito riportiamo alcune parole spam che sarebbe meglio utilizzare con molta parsimonia:<\/p>\n<ul>\n<li class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"IT\">Visit our website \u2013 visitate il nostro sito<\/span><\/li>\n<li><span lang=\"IT\">50% Off<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013 50% di sconto<\/span><\/li>\n<li><span lang=\"IT\">Click here<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>clicca qui<\/span><\/li>\n<li><span lang=\"IT\">Call now<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>chiama adesso<\/span><\/li>\n<li>Subscribe<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013 sottoscrivi<\/li>\n<li>Bonus<\/li>\n<li>Discount<span style=\"mso-spacerun: yes;\">\u00a0\u00a0 <\/span>\u2013 sconto<\/li>\n<li>Save up to<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013 risparmia fino a<\/li>\n<li>Information you requested<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013 informazione che hai chiesto<\/li>\n<li>Important information regarding<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>importanti informazioni riguardanti<\/li>\n<li>Guarantee, Guaranteed<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013<span style=\"mso-spacerun: yes;\">\u00a0 g<\/span>aranzia, garantito<\/li>\n<li>Special Promotion<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013 promozione speciale<\/li>\n<li>Great Offer\/Deal<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013 offerta speciale<\/li>\n<li>All New<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013<span style=\"mso-spacerun: yes;\">\u00a0 c<\/span>ompletamente nuovo<\/li>\n<li>Order Now<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>\u2013 ordina ora<\/li>\n<\/ul>\n<p>Ne volete di piu\u2019? Ecco una lista dettagliata <a href=\"http:\/\/help.pardot.com\/customer\/portal\/articles\/2126040-spam-words-reference\" target=\"_blank\">fornita da SalesForce Pardot<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3><span style=\"color: #333333;\">Indicate chiaramente i vantaggi<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-GB;\">Piu\u2019 che le informazioni sul prodotto o sul servizio, gli utenti sono interessati a sapere i benefit che ne riceveranno<strong>. Il testo della vostra email deve chiarire pi\u00f9 i vantaggi che le caratteristiche.<\/strong>\u00a0<\/span>Date un\u2019occhiata a questa newsletter di Google Analytics sull\u2019aggiornamento di un prodotto:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/Benefit.jpg\" title=\"Benefit\" alt=\"Benefit\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h2><span style=\"color: #ff6600;\">Call to Action<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-GB;\">Dunque, i vostri utenti hanno aperto la vostra email e ne hanno visto\u00a0<\/span>le immagini e il contenuto. Cosa succede adesso?\u00a0<strong>Avete bisogno che facciano qualcosa che trasformi l\u2019email in una conversione.<\/strong>\u00a0Per conversione intendiamo qualsiasi azione basata sulla vostra campagna, il suo obiettivo: visita al vostro sito, download, acquisizione di un contatto, completamento di un ordine,&#8230;\u00a0Potete indirizzare gli utenti ad intraprendere queste azioni usando <a href=\"https:\/\/en.wikipedia.org\/wiki\/Call_to_action_%28marketing%29\" target=\"_blank\">un comune bottone Call to Action (CTA)<\/a> .\u00a0Usate i seguenti metodi per far risaltare il vostro tasto CTA.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3 class=\"MsoNormal\"><span style=\"color: #333333;\">Usate un numero minimo di CTA<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-GB;\">Le vostre email dovrebbero soddisfare un solo obiettivo (altrimenti diventa un messaggio senza un obiettivo preciso), dovrebbero contenere solo un tasto CTA (o al massimo due). Cio\u2019 aiutera\u2019 gli utenti ad identificare facilmente il CTA, aumentando le possibilita\u2019 di una conversione.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-GB;\">Ad esempio<a href=\"https:\/\/econsultancy.com\/blog\/64883-three-case-studies-to-help-improve-your-email-marketing-conversion-rates\" target=\"_blank\"> la Whirlpool ha ridotto il numero di CTA <\/a> in una delle sue email, da quattro a solo uno, ed ha ottenuto il 42% di accessi in piu\u2019.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/whirlpool.jpg\" title=\"whirlpool\" alt=\"whirlpool\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3 class=\"MsoNormal\"><span style=\"color: #333333;\">Rendete il CTA visibile<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if !mso&#093;><object classid=\"clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D\" id=ieooui><\/object>\n\n\n\n<style>\nst1:*{behavior:url(#ieooui) }\n<\/style>\n\n<!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-GB;\">Probabilmente l\u2019attributo piu\u2019 importante del tasto CTA e\u2019 la sua visibilita\u2019.\u00a0<\/span>Se il vostro tasto CTA si fonde con lo sfondo, rischia di diventare come una normale parte di testo del vostro messaggio.\u00a0Idealmente il vostro tasto CTA dovrebbe avere abbastanza <a href=\"http:\/\/www.seguetech.com\/blog\/2013\/03\/20\/why-whitespace-important-web-design\" target=\"_blank\">spazio bianco<\/a> intorno a s\u00e8 e dovrebbe contrastare col colore dello sfondo.<\/p>\n<p class=\"MsoNormal\">Ecco l&#8217;esempio di un&#8217;email di <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\">Canva<\/a> con un chiaro tasto CTA.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/Canva.jpg\" title=\"Canva\" alt=\"Canva\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<h3 class=\"MsoNormal\"><span style=\"color: #333333;\">La pertinenza del testo nel bottone CTA<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><!-- &#091;if gte mso 9&#093;><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if gte mso 9&#093;><xml>\n<w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"156\">\n<\/w:LatentStyles>\n<\/xml><!&#091;endif&#093;--><!-- &#091;if !mso&#093;><object classid=\"clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D\" id=ieooui><\/object>\n\n\n\n<style>\nst1:*{behavior:url(#ieooui) }\n<\/style>\n\n<!&#091;endif&#093;--><!-- &#091;if gte mso 10&#093;>\n\n\n\n<style>\n \/* Style Definitions *\/\ntable.MsoNormalTable\n{mso-style-name:\"Table Normal\";\nmso-tstyle-rowband-size:0;\nmso-tstyle-colband-size:0;\nmso-style-noshow:yes;\nmso-style-parent:\"\";\nmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\nmso-para-margin:0cm;\nmso-para-margin-bottom:.0001pt;\nmso-pagination:widow-orphan;\nfont-size:10.0pt;\nfont-family:\"Times New Roman\";\nmso-ansi-language:#0400;\nmso-fareast-language:#0400;\nmso-bidi-language:#0400;}\n<\/style>\n\n<!&#091;endif&#093;--><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-GB;\">I bottoni all\u2019interno delle vostre email devono essere direttamente collegati al fine del vostro messaggio. La Call to Action dovrebbe comunicare efficacemente la specifica azione che la vostra email intende far intraprendere ai vostri utenti. Utilizzando una frase stimolante potrete spingere gli tenti a fare quella conversione.<\/span><\/p>\n<p>Ecco un esempio eccellente. Quando si dice semplicita\u2019:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2016\/04\/CTA-Copy.jpg\" title=\"CTA Copy\" alt=\"CTA Copy\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p><strong>Post correlato: <\/strong><a href=\"https:\/\/vwo.com\/blog\/call-to-action-buttons-ultimate-guide\/\">Call to Action Buttons: The Ultimate Guide on Which Ones Convert and Why<\/a><\/p>\n<p><strong>Post correlato: <\/strong><a href=\"https:\/\/vwo.com\/blog\/common-call-to-action-mistakes\/\">7 Common Pitfalls of Call to Action Design<\/a><\/p>\n<p>_______________________________________________________________________________________________________________<\/p>\n<p>Adesso non ti resta che mettere in pratica i semplici consigli che ti abbiamo dato attraverso questo post. Sono piccoli accorgimenti, spesso dati per scontati, che in realt\u00e0 possono aiutarti a convertire attraverso le tue campagne di eMail Marketing. Provare per credere!<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p style=\"text-align: center;\"><em>Post tratto da <a href=\"https:\/\/vwo.com\/blog\/perfect-marketing-email\/\" target=\"_blank\">&#8221; 5 Parts of a Highly Converting Email Analysis for Optimization&#8221; <\/a>di Ninit Deshdeep<\/em><\/p>\n<h1 class=\"post-title\" style=\"margin-top: 0px; margin-bottom: 0px; font-size: 2.25em; line-height: 1.2; font-weight: 400; font-family: Lato, sans-serif; color: #2b2f36; word-spacing: 0.09em; font-style: normal; font-variant: normal;\"><\/h1>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":58,"featured_media":7184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts\/7091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/comments?post=7091"}],"version-history":[{"count":0,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts\/7091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/media\/7184"}],"wp:attachment":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/media?parent=7091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/categories?post=7091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/tags?post=7091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}