{"id":3601,"date":"2014-12-12T19:40:43","date_gmt":"2014-12-12T17:40:43","guid":{"rendered":"http:\/\/www.wmtools.com\/news\/?p=3601"},"modified":"2014-12-12T20:53:00","modified_gmt":"2014-12-12T18:53:00","slug":"weekly-shot-8-12-dicembre","status":"publish","type":"post","link":"https:\/\/www.wmtools.com\/news\/web-marketing\/weekly-shot-8-12-dicembre","title":{"rendered":"Weekly Shot | 8 &#8211; 12 Dicembre"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h1 style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 36px;\">Cosa succede ogni settimana nel settore SEO &amp; Web Marketing?<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/12\/weekly-shot-dicembre-2014.jpg\" title=\"weekly shot dicembre 2014\" alt=\"Ogni settimana WMTools propone una selezione in pillole di alcune delle notizie pi\u00f9 rilevanti del settore SEO e Web Marketing\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h2><span style=\"font-size: 18px;\">Te lo racconta Weekly Shot, la rubrica di WMTools che ogni venerd\u00ec ti propone una breve sintesi di alcune delle notizie pi\u00f9 rilevanti e curiose provenienti dal settore.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><\/h3>\n<h3><span style=\"font-size: 18px; color: #ff6600;\">Questa settimana in evidenza su WMTools Weekly Shot:<\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong>&gt;&gt;<\/strong> Facebook aggiunge nuovi bottoni Call to Action<br \/>\n<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&gt;&gt;<\/strong> Graph Search: ora \u00e8 possibile cercare vecchi post su Facebook<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&gt;&gt;<\/strong> Youtube App: arriva il Restyling Material Design<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&gt;&gt;<\/strong> Penguin 3.0: che impatto ha avuto a livello globale?<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&gt;&gt;<\/strong> Year in Review 2014 su Facebook e Twitter<\/span><\/p>\n<p><span style=\"color: #000000;\">____________________________________________________________________________________________________________________<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><span style=\"color: #ff6600; font-size: 18px;\">&gt;&gt; Facebook aggiunge nuovi bottoni Call to Action alle Pagine <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/12\/facebook-nuovi-bottoni-call-to-action.jpg\" title=\"facebook-nuovi-bottoni-call-to-action\" alt=\"Nel 2015 nuovi bottoni call to action sulle pagine facebook\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>Facebook annuncia l&#8217;aggiunta di sette nuovi <strong>bottoni Call to Action<\/strong> disponibili per le <strong>Pagine Business<\/strong>. Gli amministratori delle Pagine potranno scegliere uno dei bottoni (tutti contengono un verbo che invita all&#8217;azione) per cercare di ottenere un maggior numero di conversioni. <a href=\"http:\/\/thenextweb.com\/facebook\/2014\/12\/11\/facebook-adds-call-action-buttons-pages\/\" target=\"_blank\">The Next Web riporta quali saranno le varie opzioni<\/a> (tra queste Contattaci, Prenota ora, &#8230;) disponibili tra poche settimane negli Stati Uniti e nel 2015 in tutto il Mondo.<\/p>\n<p>_____________________________________________________________________________________________________________________<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><span style=\"color: #ff6600;\">&gt;&gt; Facebook: ora \u00e8 possibile cercare i vecchi post tramite Graph Search<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/12\/facebook-migliora-le-funzionalit\u00e0-di-ricerca1.png\" title=\"facebook-migliora-le-funzionalit\u00e0-di-ricerca\" alt=\"Ora \u00e8 possibile ricercare i vecchi post attraverso graph search di Facebook\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>Lo aveva promesso pi\u00f9 di un anno fa ed ora Facebook annuncia un update atteso da molti degli utenti. Adesso \u00e8 possibile; attraverso una nuova <strong>funzionalit\u00e0 legata al Graph Search<\/strong>; trovare vecchi post, immagini, note, pubblicati da te o dai tuoi amici. L&#8217;aggiornamento <a href=\"https:\/\/newsroom.fb.com\/news\/2014\/12\/updates-to-facebook-search\/\" target=\"_blank\">annunciato da Facebook <\/a>che verr\u00e0 lanciato questo weekend solo su <strong>iOS<\/strong> e <strong>Desktop<\/strong>, permetter\u00e0 di trovare vecchi post inserendo nella barra di ricerca Facebook le parole chiave attinenti ai contenuti che desideri trovare o i nomi dei tuoi contatti. A tutela della Privacy i risultati visualizzati (personalizzati e riservati) saranno solo quelli relativi ai contenuti che i tuoi amici condividono ancora oggi con te.<\/p>\n<p>_____________________________________________________________________________________________________________________<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><span style=\"color: #ff6600;\">&gt;&gt; Nuovo stile Material Design per l&#8217;App di Youtube per Android<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/12\/nuovo-design-per-lapp-di-youtube.jpg\" title=\"nuovo design per l&#039;app di youtube\" alt=\"L'app di Youtube cambia stile secondo le nuove linee guida di Google\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>L&#8217;<strong>App di Youtube per Android<\/strong> sta per cambiare veste seguendo le <span style=\"color: #ff6600;\">n<\/span><a href=\"http:\/\/www.google.com\/design\/\" target=\"_blank\">uove linee guida di Google<\/a>. L&#8217;aggiornamento dell&#8217;app alla versione 6.0 prevede infatti un<strong> restyling completo<\/strong> in pieno stile <strong>Material Design<\/strong>, il nuovo linguaggio visivo lanciato da Google che prevede specifiche linee guida che gli sviluppatori di app dovranno seguire per rimanere allineati con i futuri servizi di Google. L&#8217;aggiornamento dell&#8217;app Youtube, partito nei primi giorni della settimana solo per pochi utenti, \u00e8 ora <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.youtube\" target=\"_blank\">disponibile per tutti su Google Play<\/a>.<\/p>\n<p>Per saperne di pi\u00f9 sul Material Design guarda il video pubblicato dal canale <strong>Google Developers<\/strong>:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj\"><iframe src=\"\/\/www.youtube.com\/embed\/Q8TXgCzxEnw?wmode=opaque\" class=\" mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h2>______________________________________________________________________<\/h2>\n<h3><span style=\"color: #ff6600;\">&gt;&gt; Penguin 3.0: qual \u00e8 stato l&#8217;impatto dell&#8217;Update a livello globale?<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/12\/Limpatto-di-penguin-3.0-in-tutto-il-Mondo.jpg\" title=\"L&#039;impatto di penguin 3.0 in tutto il Mondo\" alt=\"L'impatto di penguin 3.0 in tutto il Mondo\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>L&#8217;arrivo di<strong> Penguin 3.0<\/strong> ha scatenato nel mondo SEO un grande <strong>dibattito sull&#8217;effettivo impatto<\/strong> <strong>dell&#8217;ultimo update dell&#8217;algoritmo<\/strong>. Qui ti proponiamo il punto di vista di Philip Petrescu che proprio in questi giorni ha presentato ai lettori di Search Engine Land i risultati dell&#8217;ultimo studio realizzato da AWR sul recente aggiornamento del temuto Pinguino. <a href=\"http:\/\/searchengineland.com\/google-algorithm-changes-210285?utm_campaign=socialflow&amp;utm_source=facebook&amp;utm_medium=social\" target=\"_blank\">Puoi leggerli qui.<\/a><\/p>\n<p>____________________________________________________________________________________________________________________<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><span style=\"color: #ff6600;\">&gt;&gt; Year in Review: Facebook e Twitter fanno il bilancio del 2014<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/12\/Year-in-review-2014-sui-social.jpg\" title=\"Year in review 2014 sui social\" alt=\"Year in review 2014 sui social\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>Anche per i Social Network \u00e8 tempo di bilanci di fine anno! Infatti proprio in questi giorni sia Facebook che Twitter hanno pubblicato il proprio<strong> &#8220;Year in Review 2014&#8221;<\/strong> segnalando i <strong>top content<\/strong> e le <strong>tendenze<\/strong> a livello mondiale relativi all&#8217;anno che sta per finire. Vuoi scoprire quali sono? <a href=\"http:\/\/newsroom.fb.com\/news\/2014\/12\/2014-year-in-review\/\" target=\"_blank\">Qui puoi leggere Facebook Year in Review 2014<\/a>, qui invece trovi<a href=\"https:\/\/blog.twitter.com\/2014\/the-2014-yearontwitter\" target=\"_blank\"> 2014 #YearOnTwitter<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #008080;\">Buon Weekend dal Team di Madri Internet Marketing!<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"featured_media":3555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts\/3601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/comments?post=3601"}],"version-history":[{"count":0,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts\/3601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/media\/3555"}],"wp:attachment":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/media?parent=3601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/categories?post=3601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/tags?post=3601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}