{"id":3271,"date":"2014-10-24T17:38:41","date_gmt":"2014-10-24T15:38:41","guid":{"rendered":"http:\/\/www.wmtools.com\/news\/?p=3271"},"modified":"2014-10-25T21:22:07","modified_gmt":"2014-10-25T19:22:07","slug":"weekly-shot-20-24-ottobre","status":"publish","type":"post","link":"https:\/\/www.wmtools.com\/news\/web-marketing\/weekly-shot-20-24-ottobre","title":{"rendered":"Weekly Shot | 20 &#8211; 24 Ottobre"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h1 style=\"text-align: center;\"><span style=\"color: #ff9900; font-size: 36px;\">Cosa \u00e8 successo nel settore SEO &amp; Web Marketing negli ultimi sette giorni?<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/10\/weekly-shot.jpg\" title=\"weekly shot\" alt=\"weekly shot\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h2><\/h2>\n<h2 style=\"text-align: center;\">Weekly Shot ti propone in sintesi alcune tra le notizie pi\u00f9 rilevanti dell\u2019ultima settimana. Vuoi segnalarci una notizia che ritieni importante? Puoi scriverla nei commenti.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><\/h3>\n<h3><span style=\"color: #ff6600;\">Questa settimana in evidenza su WMTools Weekly Shot:<\/span><\/h3>\n<p><strong>&gt;&gt;<\/strong> Google presenta Inbox il nuovo servizio di posta<\/p>\n<p><strong>&gt;&gt;<\/strong> Penguin 3.0: annunciato l&#8217;ultimo update dell&#8217;algoritmo<\/p>\n<p><strong>&gt;&gt;<\/strong> Nuovo test di Twitter: vuoi vedere i tweet delle persone che non segui?<\/p>\n<p><strong>&gt;&gt;<\/strong> Corso Nazionale di Web Marketing Operativo: meno cinque giorni alla nuova edizione!<\/p>\n<p>____________________________________________________________________________________________________________________<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><span style=\"color: #ff6600; font-size: 24px;\">&gt;&gt; Inbox: appena presentato il nuovo servizio di Google<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/10\/INBOX-DI-GOOGLE.png\" title=\"INBOX DI GOOGLE\" alt=\"INBOX DI GOOGLE\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>\u201cAn Inbox that works for you\u201d. Cos\u00ec Google presenta <strong>Inbox,<\/strong> il suo nuovo <strong>servizio di posta elettronica<\/strong>. Lo fa attraverso <a href=\"http:\/\/googleblog.blogspot.it\/2014\/10\/an-inbox-that-works-for-you.html?utm_content=bufferc2fea&amp;utm_medium=social&amp;utm_source=facebook.com&amp;utm_campaign=buffer\" target=\"_blank\">un post pubblicato il 22 ottobre sul suo Blog ufficiale.<\/a> Il team di Google definisce il nuovo servizio come \u201cun tipo di inbox completamente differente, progettata per focalizzarsi su ci\u00f2 che conta davvero\u201d. Un servizio creato per facilitare la consultazione dei messaggi\u00a0 e che riesce ad analizzare le e-mail per trovare velocemente i dati ricercati dall\u2019utente. Ma non finisce qui: Inbox dar\u00e0 la possibilit\u00e0 di raggruppare le e-mail simili e potr\u00e0 inviare agli utenti promemoria sulle attivit\u00e0 da svolgere giornalmente. <strong>Inbox non \u00e8 al momento aperto a tutti<\/strong> (e non sostituisce gmail) ma vi si accede attraverso gli inviti che Google sta inviando copiosi proprio in questi giorni. In alternativa \u00e8 possibile scrivere all\u2019indirizzo inbox@google.com per richiedere l\u2019invito (sperando di ricerverlo in fretta).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj\"><iframe src=\"\/\/www.youtube.com\/embed\/bzNTjpUMOp4?wmode=opaque\" class=\" mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h2><\/h2>\n<p>_________________________________________________________________________________________________________________<\/p>\n<h3><span style=\"color: #ff6600; font-size: 24px;\">&gt;&gt; Penguin 3.0: l\u2019ultimo update dell\u2019algoritmo agita i SEO<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/10\/penguin-3.0.jpg\" title=\"penguin 3.0\" alt=\"penguin 3.0\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>Pochi giorni fa Google ha annunciato il rilascio dell\u2019<strong>ultimo update dell\u2019algoritmo Penguin<\/strong>. Penguin 3.0 arriva dopo un anno dall\u2019ultimo aggiornamento risalente al 4 ottobre 2013, <a href=\"http:\/\/searchengineland.com\/google-releases-first-penguin-update-year-206169\" target=\"_blank\">come riportato da Search Engine Land. <\/a>In un breve post su Google+ P<a href=\"https:\/\/plus.google.com\/u\/0\/+PierreFar\/posts\/NURBpsNpef4\" target=\"_blank\">ierre Far di Google ha parlato dell\u2019aggiornamento<\/a> affermando che si tratta di un <strong>refresh ancora in corso<\/strong> i cui risultati si vedranno nelle prossime settimane (sta di fatto che gi\u00e0 l\u2019ansia \u00e8 crescente tra i SEO!). L\u2019introduzione di Penguin 3.0 \u00e8 contenuta all\u2019interno del Report <span style=\"color: #008080;\"><strong>How Google fights Piracy<\/strong><\/span> (<a href=\"https:\/\/docs.google.com\/file\/d\/0BwxyRPFduTN2dVFqYml5UENUeUE\/edit?pli=1\" target=\"_blank\">Qui puoi leggere la versione integrale del documento<\/a>).<\/p>\n<p>_________________________________________________________________________________________________________________<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><span style=\"color: #ff6600; font-size: 24px;\">&gt;&gt; Vuoi vedere i tweet delle persone che non segui?<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/10\/nuovo-test-di-twitter.jpg\" title=\"nuovo test di twitter\" alt=\"nuovo test di twitter\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>Twitter vuole cambiare pelle? Sta di fatto che l\u2019ultimo test del Social Network verte <a href=\"http:\/\/thenextweb.com\/twitter\/2014\/10\/17\/tweets-accounts-dont-follow-may-soon-end-time\/\" target=\"_blank\">sulla possibilit\u00e0 di rivoluzionare la timeline mostrando agli utenti anche i tweets di persone che non seguono.\u00a0<\/a>Se quest\u2019ipotesi diventasse effettiva verrebbe meno il principio per cui sono gli utenti a scegliere cosa visualizzare. Questo in nome della <strong>pertinenza<\/strong>, dando all\u2019utente ci\u00f2 che vuole anche se non lo chiede. Piacer\u00e0 quest\u2019opzione?<\/p>\n<p>Intanto ecco cosa scrive <strong>Trevor O\u2019Brien<\/strong> di Twitter a proposito dei test in corso:<\/p>\n<p style=\"text-align: center;\"><em>\u201cFor example, we recently ran experiments that showed different types of content in your timeline: recommended Tweets, accounts and topics. Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals such as activity from accounts you do follow, the popularity of the Tweets, and how people in your network interact with them. These experiments now inform the timeline you see today. [&#8230;] Additionally, when we identify a Tweet, an account to follow, or other content that\u2019s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don\u2019t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting\u201d.<\/em><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333333;\"><span style=\"font-family: 'FF Tisa',Georgia,serif; font-size: 18px; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28.16px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; display: inline ! important; float: none; background-color: #ffffff;\">_____________________________________________________________<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<h3><span style=\"color: #ff6600; font-size: 24px;\">&gt;&gt; Corso Nazionale di Web Marketing Operativo al via!<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><img decoding=\"async\" src=\"https:\/\/www.wmtools.com\/news\/wp-content\/uploads\/2014\/06\/corso-madri-maggio-2014-milano.jpg\" title=\"corso-madri-maggio-2014-milano\" alt=\"corso-madri-maggio-2014-milano\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>Abbiamo appena chiuso le iscrizioni alla nuova sessione del <a href=\"http:\/\/www.wmspecialist.com\/\" target=\"_blank\">Corso Nazionale di Web Marketing Operativo<\/a> che si terr\u00e0 a partire dal 30 ottobre a Taormina, Roma e Milano. Prima tappa del corso la splendida Taormina, sede nuova di zecca inaugurata a maggio 2014, dove saremo il 30 e 31 ottobre. A seguire saremo in aula a Roma (il 6 e il 7 novembre) e a Milano (13 e 14 novembre). Docenti di quest&#8217;edizioni saranno <strong>Elena Farinelli<\/strong> e <strong>Francesco Tinti<\/strong>, ospite in aula <strong>Luca Catania<\/strong>.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nelle prossime settimane vi daremo tutti gli aggiornamenti live dall&#8217;aula direttamente sulla nostra <a href=\"https:\/\/www.facebook.com\/madrinternetmarketing\" target=\"_blank\">Pagina Facebook<\/a> e su <a href=\"https:\/\/twitter.com\/Madrimarketing\" target=\"_blank\">Twitter<\/a>. Siamo ansiosi di conoscere i futuri <strong>Web Marketing Specialist<\/strong> con i quali sar\u00e0 come sempre un piacere scambiare idee ed esperienze! \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #008080;\"><strong>Buon Weekend dallo Staff di Madri Internet Marketing!<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"featured_media":3042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts\/3271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/comments?post=3271"}],"version-history":[{"count":0,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/posts\/3271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/media\/3042"}],"wp:attachment":[{"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/media?parent=3271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/categories?post=3271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wmtools.com\/news\/wp-json\/wp\/v2\/tags?post=3271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}